The Simpsons cartoon episode: “Trash of the Titans”
Homer: I need a catchy slogan for my new sanitation
campaign.
Spin Doctor: Well, we could try “Trash Day: It’s the
Day You Love to Hate!”
Homer: Eh, too negative.
Spin Doctor: Okay, how about “We’re Making Garbage
Great Again!”
Homer: No, too positive.
Spin Doctor: Hmm, how about “Can’t someone else do
it?”
Homer: Perfect!
In the 1990s movie Wag the Dog scene, Conrad
Brean (played by Robert De Niro), a spin doctor, hires Stanley Motss (played by
Dustin Hoffman), a Hollywood producer, to develop a carefully crafted storyline
of a fake war to distract the public from a presidential sex scandal.
Conrad: We need a war.
Stanley: Why?
Conrad: Because it’s the oldest trick in the book.
Stanley: Which book?
Conrad: The one every filmmaker has on his shelf.
We’ll create a pageant of patriotism, a circus of solidarity.
Stanley: But, uh, why Albania?
Conrad: Why not? What do you know about Albania?
Stanley: Nothing.
Conrad: Exactly. How many movies have we made about
Vietnam?
Stanley: Dozens
Conrad: And what have we learned? Nothing. Look, we’ll
make a war nobody can criticize.
Stanley: Brilliant.
Forged in the US, the term “spin doctor” refers to a
public relations professional who is skilled at shaping the public’s perception
of a particular person, organization, or issue. Many credited Raymond Strother,
a political strategist and media consultant, as the first person to use publicly
the term in the 1980s. He described his work as “spin control” and referred to
himself as a “spin doctor” to “make the facts as palatable as possible.”
Spin doctors are often employed by political parties,
corporations, celebrities, and other public figures to shape the way the public
perceives them. Examples of spin doctoring might include using statistics to
highlight the positive aspects of a company’s performance while downplaying any
negative aspects, or framing a politician’s policy proposal in a way that appeals
to a particular demographic.
The societal implications of spin doctoring can be
significant. While spin doctors may be effective at shaping public opinion,
their tactics can sometimes be seen as manipulative or dishonest which may
contribute to a climate of cynicism and apathy.
Over time, spin doctoring has moved forward in leaps
and bounds, and lately has made its way to the realm of geopolitics as laid out in the
book Spin Dictators: The Changing Face of Tyranny in the 21st
Century by Sergei Guriev, professor of Economics at Sciences Pro in Paris
and Daniel Treisman, professor of Political Science at UCLA. Guriev sums up the
whole essence of the book in an online interview as follows:
“This book charts the rise of an
increasingly important authoritarian model that’s been spreading around the
world in recent decades. We’re all familiar with the very brutal and often
ideological dictatorships of 20th century such as Hitler, Stalin, and
Mao, not to mention the harsh military regimes of Augusto Pinochet or Idi Amin.
As we show in our book with data, analysis, and historical detail, the dominant
model of dictatorship has changed into one where dictators don’t use mass
repression, but instead, pretend to be democratic.
“Rather than imposing official
ideologies and locking thousands of dissidents in prison camps, leaders such as
Hugo Chavez, Vladimir Putin, and Viktor Orban, manipulate the media to build a base of support that’s sincere, although misguided.
“Like spin doctors in a democracy,
they spin the news to engineer approval. This is why we call them spin
dictators and we show how in our book how they differ from masters of fear such
as Assad in Syria or Kim in North Korea and how they differ from the modern
high-tech dictatorship of today’s China.
“The book is based on scholarly
research [How Modern Dictators Survive: Cooptation, Censorship, Propaganda,
and Repression published in 2015], but we wrote it in an accessible way aiming
at a general audience. It addresses, and we think helps to resolve, one of the
greatest contemporary puzzles: how dictatorships can survive and even thrive in
a modern and interconnected world.”
But there’s the rub. Just as this same educated class props
up the spin dictator’s economic performance, so too can this same educated
class discern his real attributes and communicate such reality to the general
public – which, if he turns out incompetent in their hearts and minds, may kick
the spin dictator out. In other words, the educated class emerges as the spin
dictator’s two-edged sword. Thus, being on the horns of a dilemma, the spin dictator sets
to work the following measures:
1. Implicit Censorship
“The Manila
censors were so strict, they even impounded mathematical books and dictionaries
in the Aduana or Customs House until someone competent (or patient) enough came
to review and clear the books for release. Aside from Rizal’s books, would you
believe ‘Robinson’s Crusoe’ was suspect?” (Ambeth R. Ocampo, Inquirer
columnist)
2. Cooptation
My previous ATABAY
article “Is Philippines Turning Into Information Autocracy” has delved into
this subject.
3. Bribing elites into silence
Hasn’t this
constitutional violation as Inquirer columnist Joel Ruiz Butuyan wrote in his
column “Pensions that violate the Constitution” given rise to the same aftereffect?
“The pension and
retirement benefits of MUPs [our military and uniformed members of AFP, PNP, PCG,
BFP, BJM, B of C, and NM & RIA] have ballooned to humongous amounts [that
has spawned serious financial disaster for our country] because former president Duterte
doubled the base pay of active MUPs, to reportedly endear himself with them,
and despite opposition from his economic team.”
4. Targeted repression
Percival "Percy Lapid" Mabasa, Leila
De Lima, and Ramon Tulfo are samples of those put through this constraining
measure.
5. Shutting down communication channels
While ABS-CBN was brought
to a standstill, on the other hand, Maria Ressa’s stacks of legal cases have psyched
out Rappler.
The list above answered Guriev’s pivotal question, “How
[does a spin dictatorship: juggernaut's first barrel] manage TO HOLD ONTO
POWER (underscoring mine) without using the methods of [his] predecessors? We
argue that [his] secret lies in the control of information.”
Interestingly, Philstar editor-in-chief and columnist
Ana Marie Pamintuan kicked off her column “Countdown” with the following lead
sentence: “This early, Ferdinand Marcos Jr. says he is already counting the
remaining days in his presidency,” as if conveying this impression: “Spin dictator?
Thanks to the 1987 Constitution which has specified a 6-year term limit for the
presidency.”
Not so fast. But, no thanks to the Marcos-Duterte political dynasty -- juggernaut's second barrel -- that banded together for “unity”
and “continuity” alliance. The handwriting on the wall of our country’s future political
landscape can be foretold by the game-of-musical-chairs being played by the Duterte ruling political dynasty in Davao.
The crux of the matter: this is not about the
individual spin dictator perpetuating power, but more so (to borrow Former SC Associate
Justice Antonio Panganiban’s juggernaut tag) -- a double barreled juggernaut’s voracity of the deep-rooted political dynasty.
The suggested political opposition move is simplistic. Not only is the problem political in nature, it is societal, as a whole. As Guriev puts forward, the key to the solution is embedded in this two-edged sword – the educated class -- the root of spin dictator's decline.
Our country's transformation may take a miracle like a national revival; or we may grapple with the more long-drawn-out slower one-mind-and-heart-at-a-time process -- our desired fulfillment, we may not savor in our lifetime.
Head still photo courtesy of wallpaperaccessdotcom
Video clips courtesy of YouTube