Scene:
A dark and rainy night. A car is driving on a deserted road. The driver is a
young woman named Anna, who looks nervous and scared. She is talking on the
phone with someone.
Anna:
(voice-over) I don’t know what to do. I think someone is following me.
Phone:
(voice-over) Calm down, Anna. Where are you?
Anna:
(voice-over) I’m on the highway, heading to the cabin.
Phone:
(voice-over) Okay, good. Just keep driving. You’ll be safe there.
Anna:
(voice-over) But what if he finds me? What if he knows the truth?
Phone:
(voice-over) He doesn’t know anything, Anna. Trust me. You’re the only one
who knows the secret.
Anna:
(voice-over) But how can you be sure? How can I be sure?
Phone:
(voice-over) Because I’m the one who told you.
Cut to black
Have you ever watched and felt excited, curious, or
suspenseful about the film? Have you ever wondered how the filmmakers created
such an impression on you?
One of the techniques they use is called timing and
framing of information, which involves controlling when and how information is
presented to the audience, to create a certain effect. This technique is known
as spin.
The above movie trailer -- an example from popular
culture -- illustrated the concept of spin that uses the technique of timing
and framing of information. Sit back, keep on reading, and seeing in your mind the rest of the
film trailer.
Title:
THE SECRET
Narrator:
(voice-over) The story of a woman who discovers a shocking secret that changes
her life forever. A secret that someone else wants to know. A secret that
someone else wants to kill for.
Cut to scenes of Anna being chased by a mysterious man
in a black coat and hat, who has a knife in his hand. He breaks into her car,
her apartment, and her cabin. He confronts her in various locations, such as a
parking lot, a subway station, and a forest. He tries to stab her, but she
fights back and escapes.
Narrator:
(voice-over) Who is he? What does he want? How far will he go to get it? And
what is the secret that Anna knows?
Cut to scenes of Anna talking to different people,
such as her friend, her boss, her therapist, and her lover. They all seem to
have something to hide or something to reveal. They all seem to be involved in
the secret somehow.
Narrator:
(voice-over) Who can she trust? Who can she believe? How far will he go to get
it? And what is the secret that Anna knows?
Cut to scenes of Anna finding clues and evidence that
lead her to the truth. She sees the photos, documents, videos, and messages
that reveal the secret bit by bit. She also sees flashbacks of her past that
explain how she learned the secret in the first place.
Narrator:
(voice-over) What is the secret? How did she find out? How does it affect her?
And how does it affect everyone else?
Cut to black
Title:
THE SECRET
Narrator:
(voice-over) The secret will shock you. The secret will thrill you. The secret
will change you.
Cut to a final of Anna facing the mysterious man in a
dark room. He has cornered her and raised his knife. She looks at him with fear
and anger.
Anna:
(shouting) Why are you doing this? Why are you after me?
Man:
(whispering) Because you know the secret.
Anna:
(whispering) What secret?
Man:
(whispering) The secret that …
Cut to black
Narrator:
(voice-over) The Secret. Coming soon to the theaters near you.
(Corny spoiler alert: Anna is a whistleblower who knows “the secret” of the rigged May 2022 election as alleged by the TNT Trio.)
THE TRAFFIC PROBLEM
Traffic
congestion is a serious problem that affects millions of people in the
Philippines every day. According to a report by Oliver Wyman Forum and the University
of California, Berkeley, the Philippines has the fifth worst public
transportation system in the world. Moreover, the Japan International
Cooperation Agency estimated that traffic congestion costs the Philippine
economy P3.5 billion in lost opportunities every day. Despite these alarming
facts, some politicians and business leaders have tried to spin the issue of
traffic congestion as a sign of economic progress and development.
One of
the ways that spin distorts the reality of traffic congestion in the
Philippines is by presenting it as a positive indicator of economic growth and
prosperity. For instance, Joey Concepcion III, a member of President Bongbong
Marcos’s Private Sector Advisory Council, claimed that “there’s traffic all
over the world in areas that the economy is really doing well”. This spin is
false or misleading for several reasons.
First,
traffic congestion is NOT a sign of economic progress as shown in Table 1. Based
on the GDP per capita metric, the Philippines is far behind among the ASEAN countries
in the global ranking. What’s more, for the Quality of Life metric, the
Philippines is hanging limply at the back of its ASEAN neighbors. Having the
worst traffic situation in the ASEAN region and 10th worst in the
world, put a stop to Concepcion’s spin.
Table1. GDP per capita, Quality of Life, & Traffic
|
Singapore |
Malaysia |
Thailand |
Indo |
Vietnam |
PH |
GDP per
capita, PPP* |
108,036 |
28,315 |
17,507 |
12,410 |
11,396 |
8,582 |
Global Rank |
3 |
55 |
74 |
97 |
102 |
115 |
Quality of
Life** |
153 |
123 |
81 |
74 |
101 |
45 |
Global Rank |
103 |
170 |
227 |
231 |
208 |
242 |
Traffic Index** |
149 |
193 |
213 |
250 |
106 |
253 |
Global Ranking |
100 |
42 |
25 |
12 |
165 |
10 |
* Purchasing Power
Parity, The World Bank, 2022
** Numbeo, 2023
Table notes:
The following cities where Quality of Life & Traffic
Index were measured: Singapore, Singapore; Kuala Lumpur, Malaysia; Bangkok,
Thailand; Jakarta, Indonesia; Hanoi, Vietnam; and Manila, Philippines.
Second, traffic congestion
has negative impacts on the environment, public health, productivity, and
quality of life of millions of commuters and residents as shown in Table 2:
Table 2. Quality of
life in the Philippines (Numbeo, 2023)
Purchasing
Power |
Very Low |
Safety |
Moderate |
Health Care |
High |
Climate Index |
High |
Cost of Living |
Very Low |
Property Price
to Income Ratio |
Very High |
Traffic
Commute Time |
High |
Pollution |
High |
QUALITY of
LIFE INDEX |
Very Low |
Table 3. Top ASEAN Countries Ranking in Ease of Doing
Business with their corresponding Foreign Direct Invest (FDI) Inflows (World Bank, 2022)
|
Sing |
Malay |
Thai |
Viet |
Indo |
PH |
World Rank |
2 |
12 |
21 |
70 |
73 |
95 |
FDI, in US$M |
140,844 |
15,114 |
10,046 |
15,660 |
21,652 |
9,200 |
To sum up, as the above tables show, the Philippines
has the lowest GDP per capita, quality of life index, and foreign direct investment
among the ASEAN countries. This contradicts the spin that traffic congestion is
a sign of economic progress and development. Traffic congestion is one of the
factors that contributes to the poor performance of the Philippines in these
indicators, as it reduces the efficiency, competitiveness, and attractiveness
of the country as a market and destination.
When I got to this point writing this piece, I felt so weary that I asked Bing my AI-powered co-pilot to give me 3 short jokes to wrap
up this article. Well, they jazzed up my day. I hope they'll make yours too.
Why did the chicken cross the road? Because it was faster
than taking the car.
How do you know when the traffic is really bad? When
the GPS says, “In 400 feet, turn left, and walk.”
How do you avoid traffic in the Philippines? You don’t.
You just learn to love it.
That reminds me of the tourism slogan “Love the Philippines”. Amid its controversy, the Department of Tourism issued recently this press release: “Love the Philippines” stays until further notice.
Content put together in collaboration with Microsoft
Bing AI-powered co-pilot
Head photo courtesy of Car Guide PH
Video clips courtesy of YouTube
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